Brand Identity, Copywriting and Website Design for Tamar Prager | New York, USA
“Lidia, To you and your highly skilled design team- you brought my vision to life. Thank you so very much! It's thrilling!”
— Tamar Prager, Founder of TAMAR PRAGER
Copywriting Expert Call
Tamar is a paper coach from New York who is on a mission to help her clients let go of their paper trail (birthday cards, old receipts, etc.). Her unique approach allows her clients to truly understand their relationship to paper and learn to let go with complete ease.
Tamar didn’t have a website or a brand identity before working with us, so our role was to help her create a brand and website that reflected her values of kindness, dedication, and knowledge. The most important aspect of the website was to create a members space where Tamar’s clients could interact with one another, accountability check-ins, and full-on support.
We worked with Tamar to create a clean, modern, and calm brand identity that would showcase her passion and experience in helping her clients let go of their paper. We achieved this through simple imagery that wouldn’t overwhelm the visitors, the use of blues and greys to represent wisdom and serenity, and including testimonials to enhance Tamar’s credibility.
After ensuring all the branding was in line with the brand vision, we helped Tamar with her overall brand messaging through our Copy Expert Call, ensuring that the copy and brand matched each other. We also included a Mighty Networks integration so Tamar could set up her Paper Decluttering Community where her audience could interact and support one another on their journey.