How to Write an About Page for your Website


The best way to attract clients is to ensure that they fully understand who you are, what your journey was, and why you are doing what you are doing! This is where your About page comes in. It’s your moment as a business to personify and humanize your business to your clients and potential clients, allowing them to get to know you and your business. You are probably wondering how you can showcase this.

Here are our tips on how to write your About page:


1. Use the right tone

Use your own natural to show that you are natural and easy-going but also professional and know what you are talking about.

Professionalism does not have to be dull. Make it a point to demonstrate your approachability by reflecting your personality, all while demonstrating to potential clients how knowledgeable you are in your industry.

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2. Establish a trust factor

To begin with, people are already visiting your website for a reason, most notably because they are interested in your service. They’re looking through your website to find if they want to work with you and if you’re the right fit for them. So, give them a reason to trust you!

Tell your story, show how far you've come, how much experience you have, and how your business has evolved over time. Provide behind-the-scenes while introducing those working with you or the stages that it took for your business to become what it is today.

Establish your mission statement: what exactly is your business here to do, what help and support can it provide to them, your audience? Then, show how you have made it happen by displaying testimonials from your current clients.

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3. Add visuals – photos or creative works

The best way to capture someone’s attention is through beautiful visual – stunning photography or dynamic videos- whether it's you or your team or even your creative work. Give a face to your business by showing who’s behind the brand.

This will help your potential clients to get to know the team and their roles even before meeting you. This way, they are already getting to know the people that will be working with.

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Are you ready to get started with your copywriting?

Keep in mind that your About page is all about the reflection and personality of your business. Clients want to know more about you so don't be scared to become a little personal! Remember that your About page is all you, so make sure it is tailored to you!